UOL - O melhor conteúdo da Internet

In April 1996, UOL was born. The Internet in Brazil rehearsed its first steps, and the content portal brought to the public the best and most dynamic way of diffusing information, offering reference works, accomplishing useful operations through the Internet, enlarging the knowledge networks, and enhancing entertainment at the computer.

Today, with 12 years of history and a faithful audience in constant amplification, UOL is synonymous with Internet in Brazil. It provides access in more than 3,000 Brazilian localities, connection in more than 29,000 towns in 168 nations overseas and it has about 1.7 million subscribers.

UOL gathers the largest content in Portuguese language around the world. It constantly evaluates the editorial, entertainment and services markets, and brings to its public the best choice of partners. Its homepage is the Internet front door for millions of internauts, everyday and at every moment. Agility and plurality conduct its edition, 24 hours a day, with the themes that are and will be news and object of analysis and reflection.

The portal is organized in 42 thematic stations, with more than one thousand different channels of news, entertainment, and services.

According to Ibope NetRatings, UOL had a monthly average of 11.787 million unique household visitors in Brazil in 2007, a number that gives it the first position in the ranking of the country's largest content portals, and represents about 70% of reach in that market. It means that from every ten people who access the Internet from home, seven of them visit UOL regularly. Still according to Ibope, UOL had a monthly average of 1.555 billion page views in homes in 2007. The average navigation time per person was of 1 hour, 8 minutes.

UOL constantly updates its information, in texts and images, with the participation of the most reliable sources in Brazil and abroad, such as Reuters, BBC, France Presse, Folha de S.Paulo, Folha Online, and Valor Online. In its Business station, it shows in real time the main financial indicators.

The best publications are in UOL, with the online editions of Brazilian and foreign newspapers and magazines, such as The New York Times, USA Today, Financial Times, Le Monde, El País, The Boston Globe, La Vanguardia, Herald Tribune. Veja, Trip, Vip, Nova, Claudia, Atrevida, National Geographic, PC World, PC Magazine, Corpo a Corpo, Forbes, História Viva, Scientific American, Ciência Hoje, and Der Spiegel are also in UOL.

UOL Sports covers in real time the main sporting modalities and the great national and international championships, with emphasis on soccer, car races, and tennis. It also brings charts, interviews, reports and images of the goals, besides video transmissions of the best moments of the main Brazilian championships.

Rewarded in December 2006 with Top Education 2006, for the stations UOL Education and UOL Prep-school, UOL also offers tests, simulated exams, and guided programs to different schooling levels. At UOL Library, there are reference works, including dictionaries, encyclopedias, manuals and archives.

Tools, shopping guides, products' tests and a lot of information are at UOL Technology, which also has an extensive area of softwares for downloading.

UOL is the right place for music. UOL Radio, especially made to attend to the internauts' habits, with a wide selection of tunes, is a success among those who like electronic, samba, rock, indie or classic music. Besides its channels by style, exclusive programs, recorded in its studios, recover the warmth of traditional radio shows in a high-tech format and with great versatility. To complete the musical coverage, lyrics, ciphers and musical programming sites are at UOL Music.

Exclusive releases and the best musical selection are at UOL Megastore, the most reliable music digital store. UOL Megastore sells music to be downloaded in a secure, easy-to-handle environment.

UOL TV was the first TV especially made for the Internet in Brazil. A pioneer in live content broadcasting, in the interconnection with open TV, in interactivity and in the building of a great on-demand video collection, UOL TV has today more than 15 channels and sites related to music, food, movies, sports, arts, technology, and games.

The whole UOL multimedia programming is also codified in high-speed, in order to better cater to wideband subscribers, and it is available on demand, to be watched at the most convenient time by the internaut.

Since 2005, UOL offers programs in the podcast format. Starting from 2006, it was the turn of video podcasts. Also in 2006, UOL introduced internauts to Videolog, a video-sharing portal that appeared in Rio de Janeiro months before YouTube's launching in the USA.

UOL follows the fashion world daily. Reporters and commentators pick up novelties, show the scene fashion and translate the main trends of the industry, in live flashes and shows. A huge photo archive, for online consultation, is built at each new season. Editorials of beauty, make-up, shopping, and healthy-life tips are also at UOL Style.

Great moves, the most daring tricks and an appetizer of scenes, characters and environments are at UOL Games' video-analyses, made by experts in this area. The station has a news list, a forum and a wide menu of games to play alone or in group, on the Internet.

The best of humor on the Web is at UOL Humor, that gathers the best Brazilian cartoonists and humorists, with their daily takes on the worlds of politics and culture.

Fun, education, and information also guide UOL Children's edition, a special site for this audience.

Criticisms, reviews, tips and the complete coverage of the cultural area and the entertainment programming are at the stations UOL TV, UOL Films, and UOL Entertainment and Art. At UOL Travel, internauts find information and suggestions of itineraries to better program their moments of relaxation and adventure.

UOL Chat is the main meeting point on the Brazilian Internet. There are 3,000 online chat rooms, where more than 150,000 people can talk at the same time. Besides, in UOL, the audience talks with their favorite artists in the Chat with guests auditoriums. Stars are also daily at UOL Celebrities, a station that gathers hundreds of official websites from the worlds of music, films, and television, besides news, pictures, videos, and exclusive interviews with national and foreign artists.

For an efficient communication, UOL Webmail offers easy navigation, a wide storage capacity and security for its users.

To find out all one needs on the Web, UOL Search locates specific contents among more than 3 billion Web pages. An agreement with Google, developer of the world's major search machine, allowed UOL to potentiate the search of videos, sites and images, among other specific searches offered by the portal.

Interactivity and participation are at UOL Blog, Photoblog, Photo Album and Videolog. At UOL K, to meet people and make new friends is at a click's distance. At UOL Cards, a varied menu of messages, especially chosen for each occasion, may be sent by e-mail.

UOL makes the internaut's life easier. UOL Phone, a voice-on-IP system, AntiPop-up, to avoid advertising windows, AntiSpam, which blocks undesired e-mails, Videomail, and UOL Accelerator, that increases the navigation speed for dial-up subscribers, are some of its useful tools.

To better plan the weather, trips and routes, UOL Weather, Traffic and Maps brings information on weather, traffic conditions and maps of the main Brazilian cities. UOL Classifieds and UOL Jobs bring countless offers to help in practical life.

At UOL Shopping, an intelligent search compares products' prices on the Internet. UOL Shopping hosts supermarket, bookstores, CD and computer stores, and car sales. In two new fronts, UOL products motivate and speed up the electronic trade in the country: UOL PagSeguro, launched in June 2007, is the safest way to buy and sell on the Internet, as much for buyers as for sellers; TodaOferta, started in August 2007, allows anyone to buy and sell through the Internet in a direct, fast, and secure way. At TodaOferta, buyers and vendors can talk freely.

The portal also maintains individual attendance 24 hours a day, seven days a week, rendered by the Consumer Attendance Service, available to UOL subscribers, to clear their doubts on the services rendered by the company.

Moreover, since June 2007, UOL counts with an ombudsman, who acts as a commentator and a mediator between the audience and the portal, receiving, investigating and directing the complaints and suggestions from internauts regarding the quality, precision and independence of content services, journalistic or not, offered by UOL.

Content and services attract audience: from every 10 people who access the Internet from their homes, 7 visit UOL regularly. Quality generates fidelity: UOL's visitor stays over one hour in average in UOL monthly, and sees about 130 pages, according to Ibope data.

In 2006, for the third following year, UOL conquered the position of Brazil's Most Admired Medium on the Internet, in a research conducted by the newspaper "Meio & Mensagem" among its subscribers and professionals specialized in communication. In 2007, UOL was considered the most innovative portal by the readers of Info Magazine and received the Propaganda Magazine's Media award / Internet portal category and the Modern Consumer Award: companies that most respect consumer in Brazil.

UOL: quality in content, safety and innovation in services and variety in entertainment.